The marketing industry is rapidly going digital, which means major changes in the way businesses operate as well as exciting new career opportunities. In the past, marketing careers were largely centered around TV and print advertisements. While these strategies are still running strong in contemporary markets, the new emphasis on internet marketing has created new demands for businesses everywhere. There are many new and varied options for career driven marketing specialists, and these are some of the most popular careers in internet marketing today.

1. Social Media Manager
   Some people find it difficult to consider a career in social media as a viable option. After all, social networks are some of the most nefarious time wasters in the workplace today. However, social media managers are getting paid to log into Facebook and other social networks every day. Modern businesses are utilizing the potential of social media as a marketing tool, and that potential is huge. Careers in social media marketing are great for today’s tech-savvy young professionals who know how to take businesses to the next level.
2. SEO Specialist
   Search engine optimization is one of the hottest new developments in internet marketing, and one that is entirely new in the marketing industry. SEO specialists use creative online content management techniques to make their companies’ websites rank higher in search engine results pages. They employ the use of highly searched keywords, content development, traffic management and many other creative strategies to make websites more attractive to search engines and readers alike. This is a wonderful industry for creative and detail-oriented minds, and a field that is growing and evolving by the day.
3. Web Copywriter
   Writing skills have always been important in the world of marketing. Company slogans, advertisement content, newsletters and many other things need to be drafted by people who know how to use language persuasively in order to generate results. Web copywriters take this skill into the digital world, working their magic on websites and all other kinds of internet content in order to entice and engage readers. Web copywriters are persuasive individuals with lots of writing experience and deep linguistic knowledge, and they will always have a place in the world of internet marketing.
4. Internet Analytics Specialist
   Huge amounts of data pass through the digital channels of every company in the world, every day. The magnitude of this data processing is enough to make a business owner’s head spin, and this is where analytics experts enter the picture. Their specialty is the analysis and evaluation of statistics, which is extremely important in internet marketing. They crunch numbers and comb through data to figure out what’s working and what’s failing in digital marketing strategies, an important job in any modern business.
5. Digital Marketing Manager
   Someone has to call the shots in internet marketing, and digital marketing managers are usually at the head of every successful team. They develop strategies for promoting businesses and developing brands, coordinating with many team members to create the most successful internet marketing campaigns of all. Read more here to learn about all of the exciting opportunities available in the world of internet marketing. Their are career options available to anyone with the ambition and experience to succeed, and the field is as vast as it is promising.