In our last post, we talked out the first important tip for marketing yourself effectively to a potential employer, which was making sure to highlight what you will bring to the table. Today, we will talk about the second important tip for marketing yourself effectively to a potential employer, which is:

Make sure to highlight your strong points and refrain from talking about your weaknesses

This is important because even trying to explain your weaknesses and short comings will only draw the employer’s attention to them, when you want to do the opposite. This can be a tricky area because some employers will actually ask you what you think your greatest weakness is. In this situation, it may be best to take something that is a positive and turn it into a weakness. For example, you could say that your biggest weakness is that you are a workaholic or a perfectionist.

Keeping these points in mind and making sure that you are selling yourself to the best of your ability, will help you impress the employer and, hopefully, land the job of your dreams.